{"id":2574,"date":"2023-05-27T14:37:46","date_gmt":"2023-05-27T17:37:46","guid":{"rendered":"https:\/\/revistaferreteros.com.ar\/?p=2574"},"modified":"2023-06-06T14:35:57","modified_gmt":"2023-06-06T17:35:57","slug":"natural-software-como-aumentar-las-ventas-en-tu-ferreteria","status":"publish","type":"post","link":"https:\/\/revistaferreteros.com.ar\/en\/natural-software-como-aumentar-las-ventas-en-tu-ferreteria\/","title":{"rendered":"NATURAL SOFTWARE: c\u00f3mo aumentar las ventas en tu ferreter\u00eda."},"content":{"rendered":"<p class=\"has-text-align-center\"><strong> Debes asesorarlos sobre los productos que mejor se adapten a sus necesidades y proyectos, y resolver sus dudas o inquietudes con profesionalismo y amabilidad.<\/strong>\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Compara los productos y habla de sus caracter\u00edsticas:<\/h3>\n\n\n\n<p>Debes mostrarles las ventajas y beneficios de los productos que ofreces, y c\u00f3mo se diferencian de los de la competencia. Tambi\u00e9n debes destacar la calidad y el precio de tus productos, y ofrecer garant\u00edas o servicios postventa.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Crea y reafirma la confianza con tus clientes:<\/h3>\n\n\n\n<p> Debes mantener una comunicaci\u00f3n fluida y constante con ellos, y hacerles sentir que son importantes para ti. Tambi\u00e9n debes cumplir con tus compromisos, como los plazos de entrega, las condiciones de pago o las pol\u00edticas de devoluci\u00f3n.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Implementa un software de ventas:<\/h3>\n\n\n\n<p>Puedes optimizar tus procesos comerciales y administrativos, facturas, compras, cuentas corrientes, inventario, etc. Adem\u00e1s, podr\u00e1s acceder a informaci\u00f3n valiosa para tomar mejores decisiones y mejorar tu relaci\u00f3n con tus clientes.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Surte sabiamente tu local: <\/h3>\n\n\n\n<p> Debes tener un inventario adecuado y actualizado de los productos que demandan tus clientes, y evitar el desabastecimiento o el exceso de stock. Tambi\u00e9n debes aprovechar las temporadas altas para ofrecer productos complementarios o relacionados con las necesidades del momento.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Identifica los productos de ferreter\u00eda \u201cgancho\u201d:<\/h3>\n\n\n\n<p> Debes conocer <strong><em>cu\u00e1les son los productos que m\u00e1s se venden o que m\u00e1s atraen a tus clientes<\/em><\/strong>, y ubicarlos en lugares estrat\u00e9gicos de tu local, como la entrada, el mostrador o las zonas de mayor tr\u00e1fico. Estos productos pueden servir para impulsar la venta de otros productos menos demandados o m\u00e1s rentables.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Exhibe ordenada y limpiamente.<\/h3>\n\n\n\n<p> Debes cuidar la presentaci\u00f3n y la limpieza de tu local, y organizar tus productos por categor\u00edas, marcas o usos. Tambi\u00e9n debes colocar etiquetas con los precios, las caracter\u00edsticas y los beneficios de cada producto, y utilizar carteles o letreros que llamen la atenci\u00f3n o informen sobre ofertas o promociones.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Implementa promociones atractivas.<\/h3>\n\n\n\n<p> <strong><em>Debes ofrecer descuentos, regalos, bonos o cupones que incentiven la compra de tus productos, y que se ajusten a tu margen de ganancia. <\/em><\/strong>Tambi\u00e9n debes comunicar tus promociones a trav\u00e9s de diferentes canales, como redes sociales, correo electr\u00f3nico, folletos o llamadas telef\u00f3nicas.<strong>\u00a0<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.naturalsoftware.com.ar\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.naturalsoftware.com.ar\/<\/a><\/p>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"https:\/\/revistaferreteros.com.ar\/revista-ferreteros-edicion-1082\/\" target=\"_blank\" data-type=\"page\" data-id=\"2365\" data-schema-attribute=\"about mentions\" rel=\"noreferrer noopener\">REVISTA FERRETEROS EDICI\u00d3N 1082<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Gu\u00eda correctamente a tus clientes con profesionalismo.<\/p>","protected":false},"author":1,"featured_media":2575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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